It wasn't goblins in my day, and possibly one day goblins will be okay in Toyland. It worked for Klingons and Ferengi!

But fear of the Dark Dark Wood remains.

The Dark Web is also demonised.

The TLDR of that article?
Every time you see the words "dark web" used, ask yourself this question: what is the emotion the publication wants you to feel? Do they want you to feel scared? Will they sell more security things if you do? Will you be more likely to click through, read the story and become part of the ad monetisation campaign? Yes? Then it's probably FUD.
FUD = Fear, Uncertainty, Doubt.